With Pantone choosing Ultra Violet as the 2018 Color of the Year, we are already seeing it in everything from interiors and photography to nail polish and hair color. This trend applies to all forms of design for this year. Some of the words generally associated with the color purple: Royalty, Decadence, Mysticism, Elegance, Romance, Nobility, Luxury, Power, and Ambition. So if you’ve ever considered some purple in your brand, this is the year to do it! For more info on color meanings in design, you can read our earlier post on this.