There are many tools in marketing & design. Here’s a cool guide we put together on how we use the COLOR tool.

There’s a lot to know about the use of color in design, as well as a lot that we consider when making decisions on color palettes, accents versus main colors, etc.

In this inforgraphic we show the emotions most often associated with that color family and an example you may be familiar with.

Using color correctly can be one of the most powerful elements in your website, and marketing materials overall.

You can download the pdf of this here.

And as always, we’re taking requests. Want to see an infographic on some aspect of design, web design, brand identity?

Let us know!