STRENGTHS: The company already offers the highest quality of natural skincare products you can get, and has a good following of devoted customers and stores.
WEAKNESSES: A dated website, dated graphics, small product images, not optimized for mobile viewing or purchasing. No real traffic-driving campaigns to speak of.
OPPORTUNITIES: A major category of the skin care market boom of 2017, which has continued through 2018 and is forecasted to continue at least to 2024, Forbes called “Skin Care from the Earth”. This category of skin care products includes natural, organic, clean and even food-standard products, and represents a turn away from the products our parents used, and a search for healthier options. There is a viewpoint that there is a correlation between skin care and wellness, that what you put on your skin and hair is as important as what you eat and how you care for your body in general. And this has fueled the increase in sales for this category.
THREATS: With this booming industry, there’s no lack of competition of natural skincare products. Some very major companies even promote themselves as being healthy, while using minimal natural or organic ingredients. It’s considerably more expensive to produce handmade, all natural skincare products without sulfates or GMOs or phthalates or parabens, as these chemicals have been the ingredients used for a very long time in skin care and are readily available, don’t require a good harvest of a plant grown without pesticides, etc. The challenge will be creating a marketing campaign with email, social platforms and advertising, within the existing resources, which can get Super Salve known to the world, despite the corporate skin care empire of pretended healthy products, and getting Super Salve known as the company that actually delivers what health-conscious people are seeking.