2. Identifying the Publics
Career Solutions has three distinct publics (a public is a group of people that have specific qualities in common which we segment for marketing). And these three publics needed to be easily seen and understood by a website visitor. This allows a person to identify immediately with the website and its services. Or not, if it doesn’t apply to him/her. The solution we created had to accomplish this immediately; visually and structurally. Getting someone quickly from point A (the home page) to point B (the information that applies to them) to point C (getting them to reach out or fill out the free assessment form) is the most senior function.
A row showing the various publics, right on the homepage. With animated hover effects, of course.
3. Too Many Steps
Finally, a major functionality problem was the Career Assessment form. On the old website, a visitor would have to submit their email to request the form. Then the form would be emailed to the user and they would email it back. That’s just too many steps in our current instant-gratification world. We have to make it as easy as possible for an interested person to get the products or services they came for – or didn’t know they wanted until they saw it.
We solved this by just creating the form right on the site. And adding a bright button in the main navigation to make it very easy to find it from every single page.
Now Career Solutions, Inc. has a brand new website with a fresh, powerful look which functions perfectly on all browsers and devices of all sizes. They have an online presence that showcases them in a professional light and highlights the many wins and successes of those whose lives have been changed by their services. And offering hope and solutions to those who may not even think those successes are possible.