Here is an example of the downside of not owning your own domain.
This client had a company they were paying monthly to build the site and host and maintain it. Sounds nice and easy, but it was a disaster. These lovely people came to us so upset, because they had literally ZERO control over their own website. They didn’t like how it looked but couldn’t make changes to it. They didn’t have the logins. They couldn’t gather identities or sell products or edit products or do…anything except continue to pay money to keep their site online.
So we created something new and beautiful, that allows them to do EVERYTHING they want to do, looks and functions the way they want it to, represents the gorgeousness of the products they are selling, and solves all their problems. And then they can stop paying the company who hasn’t been helping them at all. Win-win.