The Problem
Doctors’ Speakers Network is a team of doctors who give lectures on nutrition and wellness to clients in Silicon Valley and surrounding areas. They’ve worked with companies like Adobe, Sony, HP, Symantec, Netgear, Samsung and many, many others. And while the information they provide is very much 2018, their visual brand, and the design and functionality of their website needed to be just as current.
Before:
Doctors’ Speakers Network
Industry: Health
Location: Silicon Valley, CA
Size: 6-10 staff
Company Bio
The Doctors Speakers Network is a Silicon Valley based organization founded by doctors who are committed to helping local companies provide health and wellness education to their employees.
“On behalf of Adobe Systems and BaySport, I’d like to commend the Doctors’ Speakers Network for their outstanding service in health education and lectures they’ve provided here at Adobe over the recent years.
“Their expertise has consistently been well received by the Adobe clientele and has reflected with positive feedback.
“Thank you kindly for the exceptional service!”
– T.S., Adobe
The Approach
First thing was the brand. The subject matter is health, nutrition, well-being. What DOESN’T communicate those things is the color gray or cartoons. If you look at the screenshot of DSN’s old site, you’ll see their logo top left. So we started from scratch with a clean, minimal logo which would maintain the communication of who DSN is what they do, while discarding everything that didn’t communicate a company that’s armed with all the latest technology and trends of healthy living.
From there it was onto the website. Here we created the right color palette, clean modern font pairings, and put it all together with great photography and graphic elements, and added all the functionality that would allow the user to easily view the website and interact from any device.
The Challenge
STRENGTHS: The company’s wonderful services, reputation, and major endorsements by giants in Technology in Silicon Valley made this actually easy. There’s no spin needed. Everyone already knows them and knows how awesome they are. It was just a matter of showing them off and getting the functionality of their website into the present.
WEAKNESSES: A dated logo, a dated website. All images were caricatures, which is fine for certain industries. But this is healthcare, so not so much. Zero interactivity possible, site not responsive. In a culture of mobile shopping, chances are good that anyone signing up for DSN’s services would want to do so from their phone. Or at the very least see what services were available, and browse the lectures from their phone. None of this was possible with the old site, except in the old-fashioned way of zooming the page on your phone and moving around to see all the parts.
OPPORTUNITIES: The entire state of California has always been a leader in health trends. Fact. Management of corporations in California want to know how to create the most productive work environments possible. And they know that the health and well-being of their staff is one of the main ways this is accomplished. Nowhere is this subject of greater concern than Tech HQ, Silicon Valley. So DSN’s services are most DEFINITELY needed in Silicon Valley. Now to show off what this team of amazing doctors is already doing in the best light possible.
THREATS: With the reputation DSN already has in Silicon Valley, unless TED Talks start convincing people that fast food is the future and good health is pointless, DSN should be just fine.
After:
