STRENGTHS: The company’s wonderful services, reputation, and major endorsements by giants in Technology in Silicon Valley made this actually easy. There’s no spin needed. Everyone already knows them and knows how awesome they are. It was just a matter of showing them off and getting the functionality of their website into the present.
WEAKNESSES: A dated logo, a dated website. All images were caricatures, which is fine for certain industries. But this is healthcare, so not so much. Zero interactivity possible, site not responsive. In a culture of mobile shopping, chances are good that anyone signing up for DSN’s services would want to do so from their phone. Or at the very least see what services were available, and browse the lectures from their phone. None of this was possible with the old site, except in the old-fashioned way of zooming the page on your phone and moving around to see all the parts.
OPPORTUNITIES: The entire state of California has always been a leader in health trends. Fact. Management of corporations in California want to know how to create the most productive work environments possible. And they know that the health and well-being of their staff is one of the main ways this is accomplished. Nowhere is this subject of greater concern than Tech HQ, Silicon Valley. So DSN’s services are most DEFINITELY needed in Silicon Valley. Now to show off what this team of amazing doctors is already doing in the best light possible.
THREATS: With the reputation DSN already has in Silicon Valley, unless TED Talks start convincing people that fast food is the future and good health is pointless, DSN should be just fine.