Development is where the design is crafted into a “living & breathing” site. All of the site functionality gets created here. It’s not only some very creative, problem-solving activities but also where all the i’s get dotted and the t’s get crossed. Part of this process is some mind-numbing minutia, like: Does every link and buttons work? Do they all go where they’re supposed to go? Then what happens? Does the shopping cart calculate the Coupon code correctly? These and hundreds of other tiny little details get painstakingly ironed out so that your site visitors will (hopefully) never notice them. Things like that kill a site’s effectiveness.
If you notice the development, it’s just not a good site.
Designers will often work closely with the developers to make sure that their vision is carried through as they intended. Remember it’s the designer who is ultimately responsible for the user experience so they want to make sure it’s right.
Time and Money
It’s always best to know what you want as your ideal scenario when getting pricing on a website. You can always scale back if your budget doesn’t allow but it’s always going to be less expensive to do it all at the same time rather than trying to save some money now and adding to it later.
I often need to remind clients that with most people going to a company’s website before ever contacting them, their website is potentially the ONLY way they will have to deliver their communication to their public. If a site is done well and correctly, the experience will be a positive one. If not, maybe the site looks outdated or doesn’t work properly, you are losing sales. End of story. And with most companies, one or two good sales gotten from a site-generated lead will more than cover any site costs.
I hope this gives you a useful little peek behind the Web Design and Development curtain. And again, if you or your business need a fresh, effective website to boost sales, give us a call today.
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